In a child's world, any pet - a skunk, a frog or an owl, can be a best friend.

This is the premise for the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele. Animals and a childlike imagination are recurring motifs of Alessandro Michele’s collections.

These themes are conveyed in a series of portraiture vignettes depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.


As Covered by Vogue..

Take A Moment To Appreciate The Hedgehogs In Gucci’s New Campaign



"The campaign is “an ode to retrieved innocence, a return to the infant world, a call for a real engagement with nature and, with that, with life,” read the notes from the house.
For 90 seconds, Gucci offers escapism into a utopian realm that’s different to its previous animal-populated campaigns. There’s no Harry Styles hanging out with piglets, but the humanist angle will have you pressing replay again and again."


Music: “Some Velvet Morning” Nancy Sinatra & Lee Hazlewood
Lyrics and Music: Lee Hazlewood
Publisher: Lee Hazlewood Music Corp.
Publisher for Italy: Universal Music Publishing Ricordi Srl