Introducing Poudre De Beauté Mat Naturel, a buildable face powder that creates an incomparably flawless complexion. Photographed by @martinparrstudio with creative direction by @alessandro_michele and art direction by @christophersimmonds, the ultra-smoothing mattifying pressed face powder is encased in a refillable click compact and available in 12 shades for a seamless match. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel is now available on Gucci’s website in Europe, Hong Kong and Australia. 

“Gucci Beauty is for telling the story of who you are in whatever way you want. Makeup should accentuate, not conceal as it is in essence a physical expression of the self. It is about owning each feature and each perceived ‘flaw’ because these are what separate me from you," @alessandro_michele. The buildable formula of the new Poudre De Beauté Mat Naturel can be worn alone to enhance the natural skin or over makeup for touch-ups throughout the day. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel is now available on Gucci’s website in Europe, Hong Kong and Australia. Photo by @hannamoon69.

Designed to enrich the #GucciBeauty Makeup collections, presenting Poudre De Beauté Mat Naturel, an ultra-smoothing mattifying pressed face powder and Crayon Définition Sourcils, the new defining brow pencil. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel and Crayon Définition Sourcils are now available on Gucci’s website in Europe, Hong Kong and Australia.

A light pencil, Crayon Définition Sourcils is a versatile tool for drawing and filling in the brows available in six shades to match every complexion and brow color. Photo by @antongottlob. Launching soon worldwide, #GucciBeauty Crayon Définition Sourcils is now available on Gucci’s website in Europe, Hong Kong and Australia.

Create natural-looking and full, dramatic eyebrows with the new Crayon Définition Sourcils, #GucciBeauty’s new powder eyebrow pencil delivering an innovative texture with an unexpected finish and touch. Launching soon worldwide, #GucciBeauty Crayon Définition Sourcils is now available on Gucci’s website in Europe, Hong Kong and Australia.

Dual-sided with a spoolie at one end, #GucciBeauty’s new powder eyebrow pencil allows color to be combed through the brows, blending effortlessly for a polished finish. Launching soon worldwide, #GucciBeauty Crayon Définition Sourcils is now available on Gucci’s website in Europe, Hong Kong and Australia.

Encased within a pale pink refillable click compact with gold trim and mirror, the beauty powder Poudre De Beauté Mat Naturel is available in 12 shades suitable for all skin types and has a delicate floral fragrance. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel is now available on Gucci’s website in Europe, Hong Kong and Australia.

A smoothing face powder with a matte finish, the new Poudre De Beauté Mat Naturel offers a velvety, ultra-smooth sensation. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel is now available on Gucci’s website in Europe, Hong Kong and Australia.

The lightweight powder of the new Poudre De Beauté Mat Naturel is applied with a soft sponge applicator stored within a precious gold-toned refillable compact. Launching soon worldwide, #GucciBeauty Poudre De Beauté Mat Naturel is now available on Gucci’s website in Europe, Hong Kong and Australia. @alessandro_michele#AlessandroMichele#GucciBeauty@gucci


GUCCI MASCARA L'OBSCUR

 

"It builds and builds, for eyes that are everything."

Alessandro Michele’s beauty vision for eyes takes shape with L’Obscur (meaning intensely dark): a new buildable mascara for the bold, the bright and the beautiful featuring a uniquely shaped brush and formula to grip lashes and create distinct results.
Appearing as an 80s style commercial break interrupting the lead protagonist as he bathes happily watching TV, the dream-like campaign conveys the message that authentic beauty lies in imperfection.
Directed by Sean Vegezzi and photographed by Martin Parr with art direction by Christopher Simmonds and creative direction by Alessandro Michele, the narrative merges references from vintage Hollywood to surrealism and an 80s aesthetic with two different looks—a classic one and a bold one—modelled by Mae Lapres and Dani Miller.
An object of beauty and desire, the mascara features an ultra-rich creamy texture in one pure intense black shade, and a long-wearing finish of up to twelve hours.

“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way.

We called it L’Obscur because this word balances charm and mystery,"

ALESSANDRO MICHELE