Apple Reinvents the Phone with iPhone

MACWORLD SAN FRANCISCO—January 9, 2007—Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device. iPhone introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting users control iPhone with just their fingers. iPhone also ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones.

“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO. “We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse.”

iPhone is a Revolutionary Mobile Phone


iPhone is a revolutionary new mobile phone that allows users to make calls by simply pointing at a name or number. iPhone syncs all of your contacts from your PC, Mac® or Internet service such as Yahoo!, so that you always have your full list of up-to-date contacts with you. In addition, you can easily construct a favorites list for your most frequently made calls, and easily merge calls together to create conference calls.

iPhone’s pioneering Visual Voicemail, an industry first, lets users look at a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to the prior messages. Just like email, iPhone’s Visual Voicemail enables users to immediately randomly access those messages that interest them most.

iPhone includes an SMS application with a full QWERTY soft keyboard to easily send and receive SMS messages in multiple sessions. When users need to type, iPhone presents them with an elegant touch keyboard which is predictive to prevent and correct mistakes, making it much easier and more efficient to use than the small plastic keyboards on many smartphones. iPhone also includes a calendar application that allows calendars to be automatically synced with your PC or Mac.

iPhone features a 2 megapixel camera and a photo management application that is far beyond anything on a phone today. Users can browse their photo library, which can be easily synced from their PC or Mac, with just a flick of a finger and easily choose a photo for their wallpaper or to include in an email.

iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi wireless technologies for data networking. Apple has chosen Cingular, the best and most popular carrier in the US with over 58 million subscribers, to be Apple’s exclusive carrier partner for iPhone in the US.

iPhone is a Widescreen iPod


iPhone is a widescreen iPod with touch controls that lets music lovers “touch” their music by easily scrolling through entire lists of songs, artists, albums and playlists with just a flick of a finger. Album artwork is stunningly presented on iPhone’s large and vibrant display.

iPhone also features Cover Flow, Apple’s amazing way to browse your music library by album cover artwork, for the first time on an iPod. When navigating your music library on iPhone, you are automatically switched into Cover Flow by simply rotating iPhone into its landscape position.

iPhone’s stunning 3.5-inch widescreen display offers the ultimate way to watch TV shows and movies on a pocketable device, with touch controls for play-pause, chapter forward-backward and volume. iPhone plays the same videos purchased from the online iTunes® Store that users enjoy watching on their computers and iPods, and will soon enjoy watching on their widescreen televisions using the new Apple TV™. The iTunes Store now offers over 350 television shows, over 250 feature films and over 5,000 music videos.
iPhone lets users enjoy all their iPod content, including music, audiobooks, audio podcasts, video podcasts, music videos, television shows and movies. iPhone syncs content from a user’s iTunes library on their PC or Mac, and can play any music or video content they have purchased from the online iTunes store.

iPhone is a Breakthrough Internet Communications Device

iPhone features a rich HTML email client which fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text. iPhone is fully multi-tasking, so you can be reading a web page while downloading your email in the background.

Yahoo! Mail, the world’s largest email service with over 250 million users, is offering a new free “push” IMAP email service to all iPhone users that automatically pushes new email to a user’s iPhone, and can be set up by simply entering your Yahoo! name and password. iPhone will also work with most industry standard IMAP and POP based email services, such as Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP mail services.

iPhone also features the most advanced and fun-to-use web browser on a portable device with a version of its award-winning Safari™ web browser for iPhone. Users can see any web page the way it was designed to be seen, and then easily zoom in to expand any section by simply tapping on iPhone’s multi-touch display with their finger. Users can surf the web from just about anywhere over Wi-Fi or EDGE, and can automatically sync their bookmarks from their PC or Mac. iPhone’s Safari web browser also includes built-in Google Search and Yahoo! Search so users can instantly search for information on their iPhone just like they do on their computer.
iPhone also includes Google Maps, featuring Google’s groundbreaking maps service and iPhone’s amazing maps application, offering the best maps experience by far on any pocket device. Users can view maps, satellite images, traffic information and get directions, all from iPhone’s remarkable and easy-to-use touch interface.

iPhone’s Advanced Sensors


iPhone employs advanced built-in sensors—an accelerometer, a proximity sensor and an ambient light sensor—that automatically enhance the user experience and extend battery life. iPhone’s built-in accelerometer detects when the user has rotated the device from portrait to landscape, then automatically changes the contents of the display accordingly, with users immediately seeing the entire width of a web page, or a photo in its proper landscape aspect ratio.

iPhone’s built-in proximity sensor detects when you lift iPhone to your ear and immediately turns off the display to save power and prevent inadvertent touches until iPhone is moved away. iPhone’s built-in ambient light sensor automatically adjusts the display’s brightness to the appropriate level for the current ambient light, thereby enhancing the user experience and saving power at the same time.

Pricing & Availability


iPhone will be available in the US in June 2007, Europe in late 2007, and Asia in 2008, in a 4GB model for $499 (US) and an 8GB model for $599 (US), and will work with either a PC or Mac. iPhone will be sold in the US through Apple’s retail and online stores, and through Cingular’s retail and online stores. Several iPhone accessories will also be available in June, including Apple’s new remarkably compact Bluetooth headset.

iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and Bluetooth 2.0 EDR wireless technologies.

iPhone requires a Mac with a USB 2.0 port, Mac OS® X v10.4.8 or later and iTunes 7; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access is required and a broadband connection is recommended. Apple and Cingular will announce service plans for iPhone before it begins shipping in June.

Learn More About iPhone


To learn more about iPhone, please visit Apple.com or watch the video of the iPhone introduction at www.apple.com/iphone/keynote.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online store.

INCLUSION & DIVERSITY - Different together.

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced, and how we think. Because to create products that serve everyone, we believe in including everyone.

We’re making consistent progress.

For the past five years, we’ve continued to hire more women and underrepresented minorities every year. This is driving our progress over time. As we bring in new team members and support their growth at Apple, we’re highly encouraged that our workforce will become more representative at all levels of the company.

We’re championing equal pay around the globe.

We’ve achieved pay equity in every country where we operate — women earn the same as men when performing similar work. In the United States, underrepresented minorities earn one dollar for every dollar white employees earn. Every year, we examine the compensation employees receive and make adjustments to ensure that we maintain pay equity.
As part of our commitment to achieving pay equity globally, we’ve also stopped asking candidates about their salary history.
And in 2019, we received a top ranking for pay equity by Arjuna Capital’s Gender Pay Scorecard in the technology industry.

A more diverse future begins with more opportunities.

From our earliest days, Apple has always believed that education is the great equalizer. We’re dedicated to empowering students and educators at all levels. We partner with community colleges, Historically Black Colleges and Universities (HBCUs), minority-serving institutions, and others through programs like AppleCare College and our Apple HBCU Scholars internship program. And we’re developing partnerships to reach even more diverse talent across all ages and career stages. Here is a list representing some of the organizations we’re proud to partner with:

  • AnitaB.org – Grace Hopper Celebration
  • FIRST
  • Girls Who Code
  • National Center for Women & Information Technology
  • Rewriting the Code
  • Society of Women Engineers
  • Thurgood Marshall College Fund

We’re committed to doing more.

We know that an inclusive and diverse workforce drives innovation and makes Apple stronger. That’s why we’re committed to hiring more diverse talent for jobs at all levels, attracting candidates from more diverse pipelines, leveraging technology to prevent bias, and driving development efforts to increase representation in leadership across the company.

Truly innovative products leave their mark on the world instead of the planet. Low impact.
 The new standard of high performance.

Just as much innovation goes into the materials your Apple products are made of — and how they’re made — as into what they do. You can see that in the new MacBook Air and Mac mini. Their enclosures are made from 100% recycled aluminum, without compromising strength or finish. In so many ways, the most advanced products are the ones that make the least environmental impact.

Built to last as long as humanly possible.

You count on your device day after day. So it’s designed to withstand years of use and be ready for more. It’s made of durable materials, supported by ongoing OS updates, and backed by a network of more than 5000 Apple-certified repair locations you can count on if something unexpected happens. Because the longer you use your device, the better it is for the planet.

Trade it in.Help the planet out.

Even when you’re done with your device, chances are it still has more to give to the world. Apple Trade In is a simple way to exchange your old device for credit so that it can be reused by a new owner. If it isn’t eligible for credit, we’ll recycle it free of charge.3 Either way, your trade-in helps reduce the amount of materials that need to be mined from the earth. That’s a win for you and the environment.