Gucci is one the most renowned and inﬂuential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business.
Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design.
Today, Gucci is striving to redeﬁne Luxury for the 21st century, an ambition that since 2015 has been led by the tandem of the brand’s Creative Director, Alessandro Michele, and its CEO, Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers.
Informed by an erudite interpretation of cultural and fashion history, Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.
In 2017, in keeping with Kering’s commitment to responsible business practices, Gucci unveiled ‘Culture of Purpose’, a 10-year sustainability plan that focuses on creating a positive environmental and social impact, which is outlined in the Gucci Equilibrium platform.
PHOTOS COURTESY OF @GUCCI/FB/INSTAGRAM
Values and strategy
Corporate Social Responsibility is one of Gucci’s core values and is at the base of the brand’s identity. We recognize that the philosophy of “Sustainable Value” is at the heart of our management policies and our corporate conduct, which means that we have implemented a process to integrate social, environmental, ethical, human rights and consumer concerns into our business operations. Our business model is designed to provide our customers with the highest quality products, which are made in Italy in a responsible manner. Together we are committed to raising awareness and creating a culture of responsiveness within the Gucci system – employees, shareholders, customers, suppliers, subcontractors, commercial and financial partners, local communities, institutions, trade associations, trade unions – by promoting a Social and Environmental Responsibility Policy that values the following aspects:
- Business ethics
- Respect for human rights
- Respect for workers’ rights and equal opportunities
- Respect for and protection of workers’ health and safety
- Respect for and enhancement of professional skills
- Valuing diversity (culture, gender, disability)
- Cooperation and solidarity promotion
- Respect for and protection of the environment and biodiversity
- Respect for stakeholders
Gucci is therefore committed to implementing a Social and Environmental Responsibility Management System that goes “beyond compliance” with the law. This involves the adoption of the most important international standards, policies and procedures for the effective implementation, monitoring and continual improvement of the principles of the CSR Policy, both internally and along its supply chain. The most important international standards we hold are: SA8000 (Social Accountability), ISO 14001 environmental management system, FSC (Forest Stewardship Council) for our packaging, LEED (Leadership in Energy and Environmental Design) for our buildings and stores, RJC (Responsible Jewellery Council), OHSAS 18001 (Occupation Health and Safety Assessment Series), ISO 14064 (carbon footprint). Gucci is committed to the sustainability objectives set out at Group level. The Kering Sustainability Report is published every year.
FRANÇOIS-HENRI PINAULT Chairman and Chief Executive Officer
Placing ethics at the heart of our business conduct is a powerful moral commitment, and the principle of trust is essential to the sustainable development of our business. This culture of integrity is of course based on compliance with laws and regulations, but equally on commitment to the values of the Group. It must be embodied by every one of Kering’s employees in their daily activities, whatever their nationality, location, position or seniority in the business.
Since 2005, when our Code of ethics replaced the Ethics Charter which we drew up in 1996, our Code of ethics has defined the major principles which frame and guide our daily actions. This Code provides a framework for what is expected from each of us in our professional activities, and when we are in contact with our employees, customers, shareholders and business partners. It also defines our commitment to the environment, which we are dedicated to protecting and on which we wish to minimize our impact, and to society at large, in which we intend to fully play our part as a good corporate citizen, engaged and responsible.
This is the fourth edition of our Code of ethics since 2005 and it provides us with the opportunity to restate what shapes our ethical approach, at a time when our transformation into a pure player in the luxury sector has been achieved.The Code of ethics powerfully reaffirms our commitment to respect for human rights, not only for all our employees, but also for all those who work in our supply chains and contribute to our value creation. We mobilize all our energy and vigilance to combat child labor, forced labor, human trafficking and the exploitation of the most vulnerable groups, in particular migrants, as well as to combat all violence and discrimination, especially against women.
This updated version also enables us to recall all the progress made in better preventing and detecting corruption and influence-peddling, in particular since 2015, the setting up of our Compliance Organization and the international network of Brand Compliance Officers within our Houses. They oversee strict compliance with all applicable laws and regulations in this area by defining the necessary policies and procedures, and supporting all our employees accordingly. We practice zero tolerance towards corruption, influence-peddling and any form of fraud, and it is vital that each and every one of us is aware of this.
Finally, it is particularly important to recall here that the ethical whistleblowing system that Kering set up several years ago, and which enables any individual to report a violation or suspected breach of our Code and its principles, is now available not only to Kering employees, but also to external and temporary staff working for the Group in all service providers and external partners with whom we have a contractual relationship. This mechanism is essential, and enables us to identify any possible shortcomings in adhering to our principles, as well as the remedial steps necessary. Protecting those who report such shortcomings to us selflessly, and in good faith, is an essential commitment throughout the Group.
This Code is a guide intended to provide a framework for all our activities, and to protect Kering, its success and longevity. I trust that you will familiarize yourself with it and apply it on a daily basis. Everything has been set up within the Group to support and help you fulfil this requirement; I am counting on you.