About the Brand
Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized modern fashion in 1966 with the introduction of luxury ready-to-wear under the name Saint Laurent Rive Gauche.
Since its inception, Yves Saint Laurent has held enormous influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities.
Yves Saint Laurent’s creativity was the heart of the brand, pushing boundaries forward, and he was never afraid of shocking or provoking in the name of empowerment and freedom of thoughts. The Maison was the first one to be at the same time revolutionary and luxury, and this spirit is at the basis of its DNA.
Saint Laurent’s status as a leading fashion House is fully established and recognized, with a very distinctive identity and strong codes that are perfectly identified and made relevant to our time.
Saint Laurent now competes globally with high-end exclusive luxury brands and occupies a leading position in the sector.
Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties and eyewear.
Production is mainly divided between Italy and France, where its original workshop still manufactures ready-to-wear garments. Under worldwide license agreements, the House also produces and distributes eyewear, fragrances and cosmetics.
Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini (President and CEO since September 2013), the brand has built solid foundations for its development, and it is pursuing its evolution to continue enhancing its fashion leadership in the market. In the coming years, Saint Laurent will continue to focus on a well-balanced growth between product categories and distribution channels, a best-in-class retail and customer experience and a unique desirability of both iconic lines and novelty.
With this strategy firmly in place, Saint Laurent will continue growing and affirming itself as a highly desirable 21st century brand with a strong and clear DNA, made authentic by its unique history in the world of couture and fashion.
In April 2016, Saint Laurent announced the appointment of Anthony Vaccarello as Creative Director. With a thorough understanding of the brand’s core values such as youth, capacity to bring couture to the street and ability to create a style that resonates in the modern times, he has since his arrival, strongly empowered a highly desirable vision very well received by both the historical customer base and new clients globally.
Anthony Vaccarello’s collections are a sophisticated tribute to Paris, the atelier and the savoir-faire, conceived with a modern perspective.
Since his appointment, he has affirmed his sharp, 360 degrees vision for Saint Laurent, pushing the brand forward with clarity and modernity, mastering the House’s dynamics, its power over the collective imagination and developing an all-round vision, which is bringing the brand into the future while respecting its DNA.
Founded by the revolutionary couturier Yves Saint Laurent, who created luxury ready-towear in the 1960s, the House is a major global player in today’s high-end fashion industry. Since its founding, Saint Laurent has exercised considerable influence well beyond the fashion industry. Over the years, the couturier Yves Saint Laurent emerged as one of the foremost personalities and designers of his era. Along with ready-to-wear, the House produces leather goods, shoes, jewelry, scarves, ties, eyewear, fragrances and cosmetics. These products are made in Italy and France, where a historic workshop manufactures the ready-to-wear garments.
The artistic approach taken by Anthony Vaccarello, the House’s Creative Director since 2016, accentuates desire, freedom, and sophistication and aligns perfectly with Yves Saint Laurent’s original vision: to bring couture to the street, creating a sophisticated style that genuinely resonates with the lifestyles of young people today. This approach is in complete harmony with the House’s longstanding core values of innovation and unparalleled quality and design. The results have been very well received both by its historic customer base and by new clients around the world.
The desirability of the Saint Laurent brand was reflected by strong sales growth across all the main product categories throughout 2018. At the same time, investments in retail continued with selective store openings and key refurbishments worldwide. Saint Laurent further increased its presence in China by adding new points of sale.
Saint Laurent’s e-commerce business proved to be particularly successful in a year that saw a relaunch of ysl.com, creating a more immersive customer experience and providing improved functionality. By December 2018, the brand was present online in more than 50 countries.
Among the year’s runway highlights was the menswear collection presented in June. New York, the city of liberty, energy and possibility – all values that capture the House’s spirit – was the perfect backdrop for Anthony Vaccarello’s show.